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| 8
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PRESIDENT'S LETTER
Embrace the Cs:
Cremation challenge
By ICCFA President Mark Krause, CFuE
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| 10
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WASHINGTON REPORT
Dollar limit on qualified
funeral trust is repealed; ICCFA alerts private sector
partners about planning for mass fatalities
By ICCFA General counsel Robert M. Fells, Esq.
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74
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UPDATE
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| 82
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SUPPLY LINE
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| 100
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CLASSIFIEDS
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| 101
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CALENDAR
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| 102
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AD INDEX
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SERVICE TO FAMILIES
Preplanning to protect families from protesters
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| 12
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CREMATION
Facing a cremation future with confidence rate at Blair Nelsen’s four funeral homes varies from a low of 18
percent to a high of more than 50 percent. He’s taking steps
now to stay successful even if Virginia’s cremation rate eventu-
ally catches up with the West Coast’s interview by Susan Loving
14 Nelsen Funeral Home & Crematory's Trademarked
10 Step Cremation With Confidence Program
20 Educating Scattering Families
24 Blair Nelsen's Formula For Cremation Success
26 Funeral Home Vs. Cremation Society
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| 30
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CREMATION
Tree to be you and me? EcoEternity gathers up nature-lovers
and would-be scatterers into leased forest graves
by Susan Loving
32 Selling not just a forest burial spot but the whole
concept of preplanning
34 How a man with a patch of Alpine forest became
a cemetery entrepreneur ... and why EcoEternity is
a burial ground, not a scattering area
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| 44
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CREMATION
The 3 ways to identify before cremation Identifying the
deceased before cremation isn’t just a nice procedure, it’s a
necessity
by Poul Lemasters
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| 46
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FROM THE GROUNDS UP
Going greener Reducing (and saving) more and more
by ICCFA Magazine columnists "Smitty & Fife," Tom Smith and Tom Pfeifer
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| 52
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PUBLICITY
Lights! Camera! Monuments! Action! What happened when
actor Aaron Eckhart and the crew filming the movie ‘Traveling’
wanted to film a key scene in a real cemetery?
by Jim Cannon
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| 56
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SERVICE TO FAMILIES
Cemetery feature is child’s play What is there for a child
to do at a cemetery, other than to run amok among the head-
stones? The City of Calgary Cemeteries have an answer
by Susan Loving
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| 58
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PRENEED SALES SUCCESS
How to hit the hot button Do you know what motivates
families to buy, what their hot buttons are, or does your
preneed presentation randomly push buttons in the hope that
one will be the hot one?
by Robert Ulch
64 Checklist for sales counselors and agents
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| 59
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ÉXITO DE VENTAS POR ADELANTADO
Como apretar el Botón Caliente ¿Sabe usted lo que
motiva a las familias a comprar, cuales son sus botones
calientes, o su presentación de pre-necesidad aprieta varios
botones al azar con la esperanza de que alguno sea el
caliente?
por Robert Ulch
61 Lista de verificación para consejeros de ventas
y agentes
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| 66
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KIP AWARDS: MOST PERSONALIZED SERVICE
66 First place Schoedinger Funeral & Cremation Service created a theatrical exit for a dedicated stagehand
68 Honorable mention Darroch Memorial Chapel turned an ordinary visitation room into an Italian home
70 Honorable mention Olinger Chapel Hill Mortuary & Cemetery planned a cowboy funeral
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| 72
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KIP AWARDS: EVENT
Honorable mention Sunset Memorial Park drew cremation
families to the dedication of a creative urn garden
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| 96
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BOOK REVIEWS
Opportunity in the obituaries: ‘Life on the Death Beat:
A Handbook for Obituary Writers’
A cerebral exploration of death and mourning: ‘Death’s
Door: Modern Dying and the Ways We Grieve’
A hopeful message for teens: ‘Grief Girl: My True Story’
A slave burial ground’s haunted history: ‘Love
Cemetery: Unburying the Secret History of Slaves’
Cemeteries across America, over time: ‘The American
Resting Place: Four Hundred Years of History Through Our
Cemeteries and Burial Grounds’
reviews by Brenda Clough
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ICCFA NEWS
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| 86
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ICCFAU The yearbook, from
the opening reception to
graduation
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| 93
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ICCFA MEMBERSHIP Priceless!
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| 94
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FALL CONFERENCE New Ideas. Fresh Perspectives.
|
| 95
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ICCFA 2009 Convention & Exposition Join the evolution and learn how to thrive in an uncertain economic climate
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| Online
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